James Dyson: The Engineer Entrepreneur
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Case Details:
Case Code : LDEN054
Case Length : 21 Pages
Period : 2000-2007
Pub Date : 2008
Teaching Note : Available
Organization : Dyson Appliances Ltd.
Industry : Electricals & Electronics
Countries : UK; Europe: USA
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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His Early Years
Dyson was born in a middle class family on May 2,
1947, in the backwaters of north Norfolk, England. His parents were
academics and his grandfather a grammar school headmaster. Not
surprisingly, Dyson too was interested in scholarly pursuits. From
1956 to 1965, he pursued his education at Gresham's School, Holt, in
Norfolk...
The Bagless Vacuum Cleaner
In 1978, Dyson came up with the idea of inventing a bagless vacuum cleaner
while his country house was being revamped. While vacuuming his house, he grew
irritated with the low suction capacity of his vacuum cleaner.
This was not the first time he had had a problem with a vacuum cleaner. Dyson
recalled that, once as a six-year-old child, he had had to help his mother with
her household chores as his father was ill...
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Dyson's 'Brain' and 'Brawn'
In 2002, Dyson was in a difficult situation. He knew that to survive in the
cutthroat business environment he needed to be smarter than his competitors
in terms of technology and better engineering and had to resist succumbing
to shallow styling...
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Conquering The US Market
With the success of the Malaysian venture, Dyson had
high hopes for cornering a larger market share in the US. However,
breaking into the US market was an uphill task and an expensive gamble
for a UK business.
All those companies that had made it to the US had
either been bought out or had been forced to reestablish themselves. DAL
forayed into the existing market of vacuum cleaners dominated by The
Hoover Company (Hoover)... |
Dyson's Battle Over Patent Infringement
Time and again, Dyson had displayed the steely side of his nature by
aggressively defending his patents. He constantly filed new patents to safeguard
the products from intellectual property right (IPR) infringements...
Excerpts Contd...>>
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